NO MORE accessories
Email marketing and ecommerce optimisation
A conversion-focused email marketing and ecommerce optimisation strategy that improved customer engagement and online sales for NO MORE accessories.
Results
- +688%
- Increase in email traffic
- +17%
- Increase in average session duration
- +149%
- Increase in ecommerce conversion rate
Discovery
After analysing the website and customer journey, we presented NO MORE accessories with a digital marketing strategy focused on email marketing and ecommerce optimisation. We concentrated on improving customer loyalty, making the online shopping experience clearer and helping more visitors convert.
Email marketing
We used email marketing to introduce the NO MORE brand to new subscribers and guide customers from discovery to purchase. We built a consistent programme of useful, beautiful campaigns and targeted messages for different buying stages, making every send more relevant and action-oriented. Email soon became the brand’s strongest converting marketing channel.
Ecommerce
We managed the regular optimisation of the NO MORE accessories ecommerce experience, creating landing pages for new releases, offers and events. We also fixed urgent issues and refined page layouts to make the path to purchase clearer, reduce friction and improve conversion.
“We are very happy with the work that WFMA have done in order to reach set goals. It’s refreshing to work with a team that is flexible, quick to respond and work hard to deliver assignments. Being creative and holding broad experience in ecommerce field, WFMA comes up with great ideas and presents suggestions to make online shopping experience even better!”
