The Journal
News &
Notes
Retention strategy, email teardowns and the occasional award. Written by the people actually running the campaigns.
LatestThe Best e-Commerce Newsletters Are the Ones That Actually Land in the Inbox
When brands talk about “the best e-commerce newsletters,” they usually think about design. Beautiful layouts. Slick graphics. Colour-blocked sections that look great in a portfolio.
Agency27 Oct02WFMA Founder Listed in Favikon’s Digital Marketing Rankings
WFMA founder Raminta Keršulytė has been listed in Favikon’s Top 200 Female Marketing & Sales Creators in Lithuania, ranking #29 in Digital Marketing and #47 overall.
Read
Strategy21 Aug03What Most Online Brands Get Wrong
In today’s fast-moving eCommerce world, it’s easy to get caught up chasing tactics. Running ads, launching new campaigns, testing the latest AI tools, without taking a step back to ask: are we building something that lasts?
Read
Email01 May04Email marketing strategy for customer lifetime value (LTV)
Email marketing isn’t just a sales channel. It’s one of the most effective marketing channels ecommerce businesses can use to increase Customer Lifetime Value (LTV).
Read
Strategy26 Feb05How to build a high-impact ecommerce marketing strategy on Printful Live
Printful invited WFMA for a live YouTube workshop, “2025 Ecommerce Marketing Strategies”, where we covered the essentials of building an effective marketing strategy.
Read
Email19 Dec065 Tips for personalising your e-commerce email marketing to increase sales
Personalised email marketing for e-commerce is one of the most effective ways to increase your online sales and strengthen customer loyalty by using customer data to create tailored, relevant email content.
Read
Agency19 Dec07How to choose an eCommerce agency
If you’re looking to work with an eCommerce agency for the first time, or switching from your current agency, you might be wondering how to choose the right one.
Read
Email19 Dec08Benefits of using email marketing templates
Email marketing templates ensure consistency across your emails, save time and reduce the margin for error, ensuring seamless communication.
Read
Email16 Dec09Why email newsletters are vital for your ecommerce email marketing strategy
Ecommerce email newsletters remain one of the most powerful, predictable and cost-effective channels for driving growth, while social platforms fluctuate and paid ads get more expensive.
Read
Email10 Dec10How to use email newsletters to build brand awareness
When building a successful online store, visibility and brand recall are essential. One of the most powerful ways to achieve both is through email campaigns and automations.
Read
Content05 Dec11Content marketing that converts in 5 steps
When creating a content marketing strategy, it’s essential to understand the customer and their buying lifecycle. Only then can you create a content calendar that speaks your audience’s language.
Read
Email03 Dec12Ecommerce Email Marketing: How to Build Customer Relationships & Drive More Sales
Implementing ecommerce email marketing can feel overwhelming, especially if you’re just starting to get to know this marketing channel. But when done right, it becomes one of your most powerful tools.
Read
Email19 Nov13Using A/B testing in email marketing
Here, we look at what A/B testing is, the different tests you can carry out and how these can inform a successful email marketing strategy.
Read
Content26 Jul145 types of content marketing
There are many types of content marketing to consider, so you can be confident there are options to suit you and your eCommerce business. Here, we share five different content types.
Read
Email20 May15Create Brand Advocacy with Email Marketing
Looking to create brand advocacy with email marketing? Positive word-of-mouth can be one of the most powerful growth tools for your e-commerce business, but it doesn’t happen by accident.
Read
Email16 May16What is email marketing?
Email marketing is a digital marketing channel that every eCommerce company should use. Find out what email marketing is, the types of emails you can send and the benefits of this channel.
Read
Email24 Feb17What features to look for in an ecommerce email platform
“Email is dead!” You’ve probably heard that phrase more than once. But is it true? Not quite. Email marketing is more important than ever, especially as businesses adapt to increasing privacy regulations.
Read
Agency12 Jul18WFMA Recognised Among Top Digital Marketing Agencies
At WFMA, we deliver bulletproof digital marketing strategies to help e-commerce and tech businesses grow. Since our founding in 2017, we have always been passionate about measurable results.
Read
Free · No obligation
Ready to grow beyond the first purchase?
- Get a FREE Email Flow Review