D-TAIL LAB

GOAL:

With a lean in-house team focused on operations, D-Tail Lab needed an automated, scalable and bilingual email marketing solution that integrated seamlessly with Shopify and supported both B2B and B2C growth.

WFMA’s mandate was clear:

Build a full Omnisend-based email marketing channel from the ground up.

Engage both English- and French-speaking audiences.

Strengthen brand awareness, product discovery and conversions.

Attract distributors across Canada and prepare for international expansion.

The Challenge

Before engaging WFMA, D-Tail Lab had no email infrastructure and relied solely on organic search and social. The absence of automated flows and segmentation meant missed opportunities for retention and repeat purchases.

The brand required professional email marketing services to:

Build Omnisend correctly from scratch.

Create a bilingual framework for consistent communications.

Launch automated and campaign emails that generate sales.

Implement tracking and reporting to measure ROI.

WFMA’s mission was to make email not just a newsletter channel, but a measurable sales and brand growth engine.

Scope of Work

Setup

Omnisend Integration: Full connection with Shopify and sales channels.

Signup Forms: Reintroduced a pop-up and embedded capture forms to grow the list.

Email Segmentation: Created dedicated English and French segments.

Automation Flows: Implemented Welcome and Abandoned Cart sequences to drive early conversions.

Monthly Management

Campaigns: Product features, seasonal promotions and educational content.

Reporting: Attribution reviews and data-driven optimisation.

Omnisend Optimisation: Testing, deliverability improvements and A/B analysis.

Results

3 Months Post Launch

Revenue from Omnisend: $8 154

6 Months

Revenue from Omnisend: $18 658

Campaigns vs Automations: 78.4 % / 21.5 %

12 Months

Revenue from Omnisend: $65 655

Campaigns vs Automations: 53.3 % / 46.6 %

AOV Growth: $195 → $249

What Worked

1. Building Email Marketing Services from Zero

WFMA built D-Tail Lab’s email marketing ecosystem from the ground up: campaigns, automations, segmentation and reporting. Within a year, email marketing became the third-highest-converting channel, driving 17.4% of store sales and $65K in tracked revenue.

2. Campaign Performance

Open rate: 26.7 %

Click rate: 1.6 %

Placed order rate: 0.15 %

Deliverability: 0.66 % failures | Spam rate: 0.01 %

Strong engagement and conversion proved that well-structured email marketing services can significantly outperform paid media in return on investment (ROI).

3. Automations That Converted 46 % of Revenue

Bilingual Welcome and Abandoned Checkout flows drove $30,000+ in sales, outperforming industry averages:

Open rate: 45.1 %

Click rate: 5.4 %

Placed order rate: 2.5 %

Automated emails converted 15× better than manual campaigns , showing how automated email marketing services deliver compounding returns.

4. Segmentation & Bilingual Growth Framework

WFMA built dual-language segmentation (EN/FR) and content flows to serve audiences in their native languages, laying the foundation for future expansion and personalisation.

5. Continuous Optimisation & Reporting

A quarterly reporting system was introduced to track email marketing performance. By September 2025, average order value had grown to $249, proving that WFMA’s email marketing services drive both revenue and retention over time.

Conclusion

The right email marketing services can turn an overlooked communication channel into a high-performing sales engine, generating over $65,000 in the first year alone. Get in touch to see how WFMA can build or scale your email marketing system for measurable growth.