Ermitažas
38× ROI in 3 Months for house & home retailer
Increased email flows revenue by 33%.
Results
- +33%
- Increase in total revenue from email flows
- 56.2%
- Average email open rate
- 9.4%
- Average click-through rate
- 9.5%
- Email conversion rate
Goal: Scaling Ermitažas eCommerce with Email Automation
While Ermitažas is widely recognized for its successful brick-and-mortar stores, its eCommerce division has set bold growth targets. To achieve these goals, Ermitažas partnered with WFMA to accelerate growth through a tailored email automation strategy.
Automated email flows were very successful. We had an average 56% open rate, average CTR of 9.45% and 38 x ROI in the first three months!
Approach: Strategic Email Automation for Ermitažas
To drive results, WFMA implemented a comprehensive email automation strategy that focused on three key areas:
Targeted Email Flows : Custom-designed email sequences to boost online sales for high-priority product categories.
Customer Lifetime Value : Optimized flows aimed at increasing repeat purchases and overall customer lifetime value.
A/B Testing : Rigorous testing of email performance to refine messaging, design and timing, ensuring maximum engagement and ROI.
Results: Outstanding Email Automation Metrics for Ermitažas
The email automation efforts exceeded industry benchmarks, delivering significant improvements in eCommerce performance for Ermitažas :
Before WFMA: Automations generated ~40% of email revenue.
After WFMA: Automations consistently generated over 60% of email revenue.
Testing: Statistically significant A/B tests across subject lines, creative, CTAs and feeds produced a clear optimisation framework.
Strategy & Retention: +7% increase in repeat buyers and over 1,100 new subscribers per month.
Transform Your eCommerce Strategy with Email Automation
WFMA specializes in crafting data-driven email automation strategies for eCommerce businesses. If you’re ready to see results like Ermitažas, contact us today to learn how we can help scale your business.
